mylifestylenews

2014-08-12

MAX MARA New Face @ Amy Adams For FW2014/15 Ad Campaign

  
 Max Mara has chosen Amy Adams as their FW2014/15 ad campaign featuring the collections of accessories and sunglasses. Photographed in New York for Max Mara by fashion photographer Mario Sorrenti, Adams models some of key styles from the range of accessories, such as the iconic Signature Bag and the unmistakable Margaux as well as the new cutting-edge frames from the Eyewear collection.


Signature Bag: the “it” bag which combines rigorous lines with details that make it beautiful yet practical and functional. Made entirely from the finest calfskin, crafted by skilled hands and innovative technologies, theSignature comes in two sizes and in a palette of sober and sophisticated colours. The “puntino” saddle stitching - one of the signature trademarks of Max Mara decorates the front of the bag and is emphasized with elegance in the photographs by Mario Sorrenti. This type of stitching, usually characteristic of the most prestigious men’s tailoring, is done directly by the same machines that work on the famous Max Mara coats. Margaux Bag: also in the campaign is the latest version of the Max Mara must-have par excellence. This season features a revamped design, with asymmetrical handles that make it safe to carry and variable closing (total with the zip, partial with the flap) which allows the contents to be accessible without leaving the bag open. The stitching is concealed inorder to emphasize the harmony of the proportions.Available in two sizes (large or small), it also has a long inner shoulder strap which makes it even easier to carry.


The Max Mara Sunglasses collection for AW2014/15 celebrates the tailoring excellence of the fashion house with a new frame that has sophisticated handmade details. The new Max Mara Tribute Sunglasses is characterized by an original and sophisticated combination of materials: on the outside the arms have a “crocodile” effect texture (a nod to the most elegant Max Mara bags) and the inside is “rubber”; a material with a pleasant soft-touch which exalts the impeccable production. The colour palette includes the classic shades of Max Mara accessories: black with gradient grey lenses, Havana with gradient brown lenses and opal brown with mirrored brown lenses.