GIORGIO ARMANI 2014 Eyewear Frames of Life New Campaign is an encounter, two stories brushing against each other. “Fragments“ of daily life will once again serve as the inspiration for Frames of Life. Life is made up of a succession of moments, by different sensations and emotions, and our glasses accompany along this journey like an object you cannot part with. Rather than a mere frame with which we look at the world, they are the tool that helps us to live every moment intensely perceiving even the slightest nuance.
A chance encounter between a man and woman starts a series of gazes and the wish to meet again: gazes crossing and reflected in the other’s lenses. The two protagonists search for the meaning of those moments they have never lived; in a relationship full of the essence of mystery in the absence of all contact. The campaign, shot in elegant black and white to play on the contrasts, is shot in a cinematic style that takes the story to a completely new narrative level.
Once again inspired by the concept of elegance as the absolute beauty, the Frames of Life glasses featured in the campaign are small masterpieces made of unusual materials and exclusive finishing techniques , a perfect blend of design and quality taking on the form of clean shapes. Each pair is a statement of simplicity without giving up on innovation, in line with the brand’s tradition and heritage. Never unnoticed, their unique style has the ability to project the personality of the wearer.
Acetates are offered in havana and horn colours with brushed, polished or chiseled finishes, and frames customised with exclusive, branded rivets, both on the fronts and the temple tips.
The vintage colour palette, featuring the iconic Armani greige, mixes with matte metal finishes for a highly refined effect. The frame is completed by the “Frames of Life” logo, printed on the inside of the left temple.