Tommy Hilfiger @ Spring 2013 Ad Campaign

Tommy Hilfiger Spring 2013 global advertising campaign, le vöyãge seafãr-iüs featuring The Hilfigers beloved all-American family at the heart of the brand’s marketing strategy. The new campaign takes the notorious group of eclectic characters onto the high seas. Now in its sixth season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.

The advertising campaign includes a digital webisode set to British singer Estelle’s “Do My Thing” track, a highly acclaimed collaboration featuring Janelle Monáe. The song is from Estelle's second U.S. album, All of Me, released in 2012.  Capturing The Hilfigers’ lively spirit, playful attitude, and quirky take on iconic American tradition, the Spring 2013 webisode marks a move towards a significant boost in digital marketing for the brand, with investments in the digital space more than doubling since Fall 2012.  “Classic nautical influences were some of the earliest inspirations I incorporated into my designs, so this campaign is very exciting for me,” said Tommy Hilfiger.  “I love the boating life, and this season The Hilfigers are setting sail like only they know how, with all the adventurous spirit and youthful irreverence we’ve come to love and expect.  There’s no better setting to highlight the nautical inspirations, red, white and blue color palette, and heritage prep details of the Spring 2013 Runway Collections."

"For six seasons now, The Hilfigers advertising campaigns have been at the cornerstone of our marketing strategy, leading the global creative vision for the brand,” said Avery Baker, Chief Marketing Officer for The Tommy Hilfiger Group.  “For Spring 2013, we are supporting the campaign in our markets around the world with a webisode that uniquely celebrates the brand’s classic, American, cool heritage and long history of infusing an unexpected twist to preppy tradition.  The Hilfigers campaign resonates globally now more than ever.”