ECCO® celebrating its 50th anniversary in style and introduces its latest shoe, ECCO® MIND. With playful references to three of the best-selling shoes in company history, ECCO MIND reminds us of some of ECCO’s biggest design breakthroughs from the past, and why it is also ready to step confidently and stylishly into the future. ECCO MIND is a shoe that keeps pace with the active Scandinavian lifestyle with its very own take on comfort and style.
ECCO MIND also draws playfully on the company’s heritage of iconic, functional design. Three breakthrough ECCO designs that were popular in the late seventies and early eighties. ECCO Joke, representing the 1970s, is there, the first shoe to leave its mark with the ECCO logo under its sole. ECCO Free and ECCO Time, representing the 1980s, two more designs that propelled the brand into international success, have also contributed more than a few of their good-looking genes.
Chief Designer Niki Tæstensen wanted both to celebrate the past and point to the future when he set out to create ECCO MIND. He pulls it off by staying very much in the present. His brand-new interpretation of the classically cool moccasin is for everyone in the contemporary family. Tæstensen selected a palette of six colors for ECCO MIND outsoles and supple camel leather uppers that are some of 2013’s hottest. Each shoe comes with two shoe laces, one in cream and one in a bright color. And the direct-injected sole cushions the foot with the best, all-day comfort that technology can currently provide.