Estée Lauder @ New CyberWhite Collection

 Estée Lauder introduces the next generation of advanced spot correcting and brightening with NEW CyberWhite HD. This extraordinary brightening system is empowered by NEW HD-90 Technology, which features a potent, unprecedented level of 90% active Baicalin, an ingredient derived from a botanical known for its exceptional soothing power, that helps inhibit irritation caused by AhR activation. Designed especially for the needs of Asian skin, CyberWhite HD with HD-90 Technology whitens and helps prevent dark spots and discoloration caused by UVA/UVB, stress, aging and even pollution with unprecedented power.  Like never before, this advanced system helps visibly and dramatically reduce dark spots so even up close skin looks more flawless, fair and translucent – with “high definition” clarity. 

Estée Lauder also introduces an extraordinary innovation with NEW CyberWhite HD, the next generation of advanced spot correcting and brightening. Featuring NEW HD-90 Technology, which is empowered by a potent, unprecedented level of 90% active Baicalin, the new system brightens and helps prevent dark spots and discoloration caused by UVA/UVB, stress, aging and now even pollution, which is a major cause of spot formation in Asian skin.  Additionally, CyberWhite HD helps to address every major factor that contributes to overall skin dullness including dehydration, uneven skin texture, disorganized collagen and poor microcirculation to help reveal translucent, luminous skin with an even-toned glow. 

The new Perfectly Clean’s high-performance formulas cleanse skin while calming, comforting and clarifying.  Every product in the advanced collection is multi-functional and offers a luxurious experience for all skin types.  Additionally, the Take-It-Away Makeup Remover products gently remove lip, eye and face makeup.  The result is a pristine, clean complexion that is healthy and radiant.  

At the heart of Estée Lauder is the belief that every woman can be beautiful, and beauty begins with clean, healthy skin. Using the right cleanser is the important first step to beautiful skin as it helps to maximize the performance of all treatment products applied after. Now, Estée Lauder introduces NEW Perfectly Clean, a high-performance collection of four advanced, multi-action cleansers and refining toner designed to transform skin.  Fortified with the proprietary NEW 3C Purity Complex, a proprietary blend of skin-soothing botanicals that helps to calm, comfort and clarify skin, Perfectly Clean leaves skin thoroughly cleansed of impurities, makeup and surface pollutants without disrupting skin’s natural balance. 

“Many cleansers and soaps are too harsh on skin and can cause irritation that eventually leads to premature signs of aging,” says Dr. Nadine Pernodet, Executive Director of Skin Biology, Global Research & Development for The Estée Lauder Companies.  “Our approach is to deliver beautiful results without irritation.” NEW Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask, Multi-Action Creme Cleanser/Moisture Mask, Multi-Action Cleansing Gelée/Refiner, Triple-Action Cleanser/Toner/Makeup Remover and Multi-Action Toning Lotion/Refiner address every woman’s customized cleansing needs and preferences.

Offering innovative formulas with a variety of luxurious textures infused with skin-caring ingredients and a refreshing scent, every product in the collection is specifically designed to work for all skin types.  The result is a pristine, clean complexion that is healthy and looks and feels beautiful.  Skin emerges fresh, comfortable and primed to absorb the maximum benefits from the following skincare.