HUGO BOSS Digital Campaign @ Fashion Show in Shanghai

HUGO BOSS launched a large-scale online, mobile and social media campaign in the run-up to the BOSS fashion show on May 30. The film shot exclusively for the Shanghai show entitled “Shanghai Affairs“ consisting of multiple episodes, will be broadcast worldwide on all the HUGO BOSS social media channels. 
The film was directed by photographer Noam Griegst, who has already made a name for himself in the fashion film genre. Danish music producer Anders Trentemøller contributed the soundtrack. The first two episodes feature Taiwanese actress Lin Chiling and the male supermodel Jon Kortajarena; their story is mysteriously interwoven with the BOSS fashion show on May 30. In strong supporting roles are two BOSS runway pieces which are only shown in glimpses throughout the shorts. 
The filming locations in Shanghai include a ferry on the Huangpu River, an exclusive bar and a hotel. The campaign will then climax in a live stream of the fashion show itself. This is the first time viewers will see the two complete runway outfits and the first time they will be able to order these online directly from the catwalk. Both the men’s and women’s looks are available in limited editions of only 100. 

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