Chloé opened of its fifth and largest boutique in hong kong Landmark Prince’s and held an opening party recently together with Geoffroy de la Bourdonnaye, Chief Executive Officer of Chloé, and Clare Waight Keller, Creative Director. This boutique is the flagship of Chloé in Asia Pacific.
The boutique was transformed into La Maison Chloé and a treasure hunt inspired by the event held in 253 Rue Saint-Honoré flagship boutique in Paris. The Chloé journey infused with its natural aesthetics and modern charm the moment they stepped into the maison. Chests were opened one by one with the keys attached to the invitation cards and goodies to take home include the anniversary album, fragrant candles, classic perfumes and etc. that manifest the originality, provocation and elegance of Chloé and also invited to admire the 60th anniversary collection and the limited edition “Alice” handbag mini and small models.
Chloé’s 60th anniversary collection consists of 16 of the archive’s most iconic pieces. Like turning the pages of a photo album reveals the multifaceted character of Chloé which, since its creation, has proven its ability to play with the codes of elegance, cleverly using humour, originality, provocation, romanticism, grace and cool without ever losing sight of the Parisian chic that runs in its blood. The limited edition “Alice” handbag mini and small models launched for the new flagship are clad in the exclusive bliss pink python leather and available in just 25 pieces. Each engraved with “prince’s building Hong Kong”, the handbags are launched only at the Chloé boutique, Landmark Prince’s, Central, Hong Kong.
For sixty years, Chloé has expressed naturalness, freedom and modernity. Today, the new boutique is the perfect illustration of the intangible elegance of this bold woman.