After emphasizing as the “IT Bag” from last season, the German luxury pioneer MCM presents the new AW2015 Milla, Milla Special and Maxim totes by featuring the exotic and vibrant lifestyle scenes in Hong Kong. A series of photo shooting highlights the life and style of artists, fashion influencers, models and professionals from various fields paying homage to Hong Kong’s cultural and heritage as background. To celebrates the launch of the new collection, MCM presents the latest AW2015 Milla, Milla Special and Maxim totes photo campaign themed <Hong Kong – My City My Life> consists of 6 different themes and concepts highlighting Hong Kong life and style to portrait the versatility of the Milla, Milla Special and Maxim totes with a hint or humor contrasting the My City My Life in their very own way……in style. Milla means “pleasant” in German, the new Milla and Milla Special totes offer sumptuous fabric in the form of red and blue sheared lamb fur, luxe embossed croc in red, black and taupe colours as well as glamorous gold and silver, space black and hologram cowhide leather - a beautiful, stylish and functional tote for the holiday season. Offering a maximum of wearing comfort yet glamorous embellishment, the Milla and Milla Special are the best party companion. Maxim, the charming men’s version tote of Milla comes in light and simple single layer with five interior compartments increase its functionality and adds more chic and style to a dandy gentleman.
<My Dream Girl>
Every man has a fantasy of his very own dream girl. Supermodel Rosemary Vandenbroucke walks into a local garage with her mini Milla Special tote in hologram cowhide leather portraits the dream girl of a mechanic.
<My “Yum Cha” Gathering>
“Yum Cha” literally “Drink Tea” with Chinese Dim Sum is a regular routine for family and friends to get together in Hong Kong. Celebrity model Ana R. and style icon Helen Ma gather with friends at a classic and nostalgic “Yum Cha” Chinese restaurant after their shopping spree by admiring their mini Milla Special totes in glamorous gold cowhide leather and blue sheared lamb fur.
<My Maxim My Style>
Even men are crazy for Maxim. Singer, actor and renowned style icon Anthony Wong and fashion icon Ryan Nam fight over the bungee cord Maxim tote in the middle of a local market while the tram passing through.
<My Dream Team>
Soccer is part the life of sports in Hong Kong. Actress and celebrity model Chrissie Chau teamed up with the ChelseaFC Soccer School (HK)’s team featuring the scooter red mini Milla and space black mini Milla Special with glamorous embellishment, both constructed in fine grained leather.
<My First Tattoo Experience>
Tattoos is form of art expressing yourself and it becomes a pop culture. Celebrated veteran tattoo artist Gabe Shum and supermodel Angie Ng portraits the code of conduct of youth expressing themselves in a desiring world with the fire orange mini Milla tote in cowhide leather.
<My Glamorous “Happy Friday” Night Out>
Lan Kwai Fong, international renowned district and Hong Kong premier dining and entertainment destination, even for the locals and “Happy Friday” becomes a common catchphrase to all to enjoy a great night out to begin with their weekend. Musician and singer Danny Summer and socialites Elaine Lee spending a glamorous Happy Friday night out with friends dressed up in Milla totes.