PRADA opened its fourth store in Bangkok, in the Thai city's prestigious Central Embassy mall. Designed by Italian architect Roberto Baciocchi, the 560 square-metre extends over two floors and presents women's and men's ready-to-wear, leather goods, accessories and footwear collections. The visually striking façade is a tribute to artist Carlos Cruz Diez, standing 11 metres tall and stretching for 33 metres along Ploenchit Road, one of Bangkok's main arteries. A structure of backlit aluminium blades, with both gold and steel finishes, producing an unusual visual effect both during the day and at night, juts out over the black marble base containing a series of large light boxes.
The main entrance on the ground floor leads customers into the women's collections. The gallery, showcasing the accessory and bag collections, features the signature black and white-chequered marble floor and display cases finished with a slim, polished-steel trim, inserted into black marble niches lined with green fabric.
The tone in the next area is defined by the black marble walls into which large display holes have been carved to spotlight bags and small accessories. A soft, green fabric wraps the walls in the third area. Sleek display niches and clear perspex shelves accentuate the women's ready-to-wear and shoe collections. The beige carpeting, green velvet sofas and crystal tables give the space a chic, feminine feel which is echoed in the special area for Prada's most exigent clients.
A black Marquina marble staircase leads customers up to the first floor, where the men's ready-to-wear, leather goods, accessories and footwear collections are presented. The ebony flooring and walls, and the light cotto leather sofas set a very masculine tone, with palladium-plated metal fixtures and display counters with coloured, saffiano leather drawers complementing the interior design.