Chow Tai Fook launched The Magic Square Forevermark Collection in Hong Kong recently. In this exquisite collection, every Forevermark diamond is cut with a most advanced, patented cutting technique. The 68 facet-expert cut, resulting in perfect symmetry and proportion, maximizes the captivating brilliance of the Forevermark diamond.
With less than 1% of the world’s diamonds eligible to qualify as a Forevermark diamond with its special icon and an exclusive identification number, the ingenious radiant cut diamonds in the Magic Square Forevermark Collection are produced using a cutting technique which takes 3 times longer than regular processes.
Carrying an underlying philosophy of ‘less is more’, the concept of the Magic Square Forevermark Collection highlights the exquisite charms of savvy, modern women and their individualisms. With clear, smooth lines of the diamond highlighting its inner fire, the eight sides of the diamond represent and express the virtues of the metropolitan women: Beauty, Confidence, Independence, Brilliance, Diplomacy, Grace, Charm and Wisdom.
“Chow Tai Fook has always been one of our long-term strategic partners,” “Being a truly global diamond brand, Forevermark works exclusively with diamantaires who are passionate about diamonds and are committed to excellence. With each of our diamonds inscribed with the Forevermark icon, Forevermark promises every diamond is beautiful, rare and responsibly sourced.” said Stephen Lussier, Chief Executive Officer of Forevermark.