MIU MIU opens a new store in Hong Kong International Airport, its ninth in the city state which is an important market for the house. The space, designed by architect Roberto Baciocchi, is dedicated to collections of handbags, accessories and footwear. Immediately inviting onlookers into the Miu Miu universe, an all-glass façade backed by a perforated metal curtain expresses the innovative aesthetic associated with the brand. A single large light box showcasing Miu Miu’s current print advertising campaign and a precious black marble entrance framed with gleaming metal draws visitors into the store.
Inside, the space is divided into two distinct areas. Signature gold damask and floor-to-ceiling mirrors cover the walls. Such classical elements are in direct contrast to contemporary polished steel display niches backed with glittering honeycomb stamped plexi-glass. Steel framed tables and counters are quintessentially elegant enhancing the product on show. Plump velvet seating and soft carpeting lend a final luxurious touch and a certain intimacy is thereby also ensured. A black granite floor adds grandeur.