BURBERY Prorsum SS2014 menswear collection was held in London’s Kensington Gardens. Part of London Collections: Men, the event marked the first Burberry menswear show in the brand’s home town after over ten years in Milan. Burberry has supported London Collections: Men since its launch in June 2012, celebrating British menswear through events at its London stores. A walk down to a secluded ‘country lane’ into the sounds of Burberry Acoustic musician L.A. Salami, before entering the open-air show space. The show marked the expansion of Runway Made to Order, the Burberry service introduced in February 2013. Custom-made coats, bags and accessories including eyewear and watches for the first time are now available to purchase and personalise immediately after the show on Burberry.com
The SS2014 collection is a celebration of artistic and intellectual spirit, with a nod and a wink to Alan Bennett and David Hockney.
Cashmere, silk, linen, cotton.
Knitwear as outerwear, shirts as outerwear, unstructured silk cabans, coats and jackets, The New Tailoring (The Artist’s Jacket and The Loose Tie), unstructured paperweight trench coats, a collection of relaxed knits, cagoules and sou’westers.
All the blues, all the greys, camel, olive, terracotta, white, pink, dusty yellow, dusty green, bright red, bright green, bright yellow, bright blue.
Introducing The Duffle bag, The Duffle Pouch, The Wave Sunglasses and The Britain Bright Limited Edition watch.
Runway Made to Order allows customers worldwide to be the first to own and personalise next season’s collection months before it arrives in store. Engraved nameplates can be added to outerwear and bags, and for the first time, eyewear can also be personalised with initials, all for delivery within eight weeks.
Through the brand’s smart personalisation service, the creative story behind each item ordered via Runway Made to Order is brought to life digitally, allowing customers to opt in for content that charts the journey of their handmade product, which can be shared across social media platforms for the first time.
“A celebration of artistic and intellectual spirit, with a nod and a wink to Alan Bennett and David Hockney. Easy, relaxed tailoring sits alongside lightweight pieces in linen and slouchy cashmere, while accessories add bright pops of colour among the painterly tones. Weatherproof cagoules and sou’westers take the whole collection outdoors and into the British summer.” - Christopher Bailey, Chief Creative Officer.