mylifestylenews

2014-06-23

MCM @ “München Cute Monsters” SS2014 Limited Edition Collection


MCM introduces the “München Cute Monsters” SS2014 Limited Edition Collection in celebrating the FIFA World Cup in Brazil this summer. The world’s most exciting sporting event plays muse to nineteen animated pieces, drawing on the vibrancy of Brazilian culture and the festivity of the ultimate soccer tournament on the planet. 


The collection features the two pop art characters Viktor & Viktoria as MCM’s monster mascots for the games. Joined by their dog and various other elements from their animated world, the cheerful monsters serve as the main motifs for the SS2014 limited edition collection.

The playful attitude of MCM takes centre stage in the collection, which invites soccer and fashion fans to engage in the brand’s joyful celebration of Brazilian culture, the World Cup spirit, and the invigorating excitement that surrounds it. Fusing Brazilian trademarks such as carnival, samba street performances, the country’s legendary beaches, striking modern architecture, and ever-present live music, the artworks reflect the jovial nature of the soccer-centric nation. 


The vivacious monsters are painted in the iconic greens and blues of the Brazilian flag, while their goggle-eyes pop out in print elements mixed with soccer themes such as the well-known black pentagons of the game’s famous ball.


The limited edition is composed of MCM’s travel must-haves, the iconic backpacks, pouches, shoppers and tambourine mini. Small leather goods include passport wallets, zipped wallets, card wallets and leather key holders. The line-up is composed to be essential travel companions to all the global nomads celebrating the festivity. With its tongue-in-cheek charm, the light-hearted monsters wittily embody the graphically charged surroundings of the World Cup, and echo the humorous and above all dynamic vibe of MCM.