Benefit introduces its latest beauty breakout they’re Real! Push-Up Liner in Hong Kong recently. The venue was transformed into a prison to celebrate the global launch of the new innovative eyeliner.
Hot sexy policemen and exotic dancing performers was part of the fun prior to the product presentation and by exploring all themed prison cells, consisting of a “cloakroom”, a “mug shot” cell, call girls walking and posing, an edgy and bold wall illustrator Caro To featuring They’re Real! on the wall and make up stations.
The venue was heated with much different from the rain coat needed temperature outdoor. The real technology behind the new innovative product was explained and a make-up demo was held by presenting different looks with they’re Real! push-up liner.
It's been three years since Benefit Cosmetics launched their phenomenally popular they're Real! mascara.
With the new they’re Real! push-up liner, a huge buzz is much anticipated when it hits all counters on June 27, 2014 worldwide.