Rachel Weisz @ The New Face for Bvlgari Serpenti Ad Campaign

Snakes and Cleopatra - two symbols that exude seduction, power, mystery and eternity. Iconic elements that Bulgari brings together in a contemporary manner by reinterpreting the legend of Cleopatra, personified as a modern living goddess by Rachel Weisz for the new advertising campaign, photographed by Annie Leibovitz. The snake, a longstanding design that has characterized the Bulgari collections since the Forties, an emblem further consecrated by Elizabeth Taylor who was immortalized wearing a serpent-shaped watch on the Cleopatra set in 1962 and that still today, with the same spirit, represents a true cornerstone for the venerable Roman jewelry house. A  symbol that is further celebrated in the new campaign where Rachel Weisz dips into a latter day Cleopatra becoming a contemporary Bulgari divinity - beautiful and sensual, unreachable and in control. A quest for eternal beauty channeled by a muse and symbol who is also the beholder of a magical power, an inspirational figure who enchants with the shimmer of rare serpent-shaped jewels, classic and contemporary, with a nod to the past and an eye on the future, as in the best Bulgari tradition. A woman whose strength, dynamism and charisma is captured by the lens of a woman equally resilient and determined - Annie Leibovitz, a world class photographer whose knack for drawing out the most intimate side of her subjects has elevated her to world status. The backdrop is at once monumental and essential - hefty gray stone boulders that bring to mind the temples of ancient Egypt in size and scale, a stronghold where celebrating rituals was customary. A nod to the origins, represented by a geological frame evocative of nature in its most primordial and spiritual declination. 

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