HACKETT LONDON, the quintessential English gentlemen’s tailor opened its First flagship store in Hong Kong recently. Spanning across two floors, the boutique, located at the Eton Tower on Hyson Road, attracted plenty of stylish lovers. A fashion-filled evening and were given a sneak preview of the full range of menswear from the smart British outfitter. Founder and Chairman Jeremy Hackett, who arrived in true British style aboard an Aston Martin to officiate the event.
Housing the collection of essentials for the stylish English gentlemen is a two-storey boutique spanning over 6,000 square feet. Guests got a taste of the British aesthetics from Hackett’s casual wear, formal suiting and kidswear collections. The uniquely designed space is made up of a series of ‘rooms’ that each showcases a specific collection from the brand.
A unique pop-up event that took place on October 23 was the perfect prelude to the flagship boutique opening as the city got its first glimpse of Hackett London’s unapologetically English aesthetics; a group of stylishly men took to the city dressed as dapper dons of London. From Heritage 1881 in Tsim Sha Tsui, the sharply dressed bunch took a stroll to the pier, handing out postcards and flowers along the way, followed by a cruise around the city in Hackett London Taxi heading cross-harbour to the Western Market and Times Square before making a final stop at the new Hackett London Hong Kong flagship boutique in Causeway Bay. The opening campaign not only gave fashion lovers plenty to get excited about, but it also brought the iconic British styling of Hackett London to the most fashionable corners of the city.