MCM by PHENOMENON @ AW2012 Collection

MCM continue their ‘tour de force’ with Japanese fashion label, Phenomenon, introducing the fifth edition of their highly successful ongoing collaboration following their internationally-acclaimed series of Limited Edition debuts.
Designed by Japanese hip-hop artist & Creative Director Takeshi Osumi (aka BIG-O), the MCM by Phenomenon Collection takes an eco-chic organic twist, combining softer, natural flavours while retaining its statement-making bold aesthetics. The Autumn/Winter Collection boasts a witty East-meets-West interpretation of MCM’s German-inspired craftsmanship and Phenomenon’s Japanese visual panache. Printed on genuine mouton, the season’s latest products introduce a warmer, unique design inspired by boundlessness, freedom of movement & the spirit of adventure.
This season’s limited-edition collection pays tribute to enthusiasts of maximalist style and aficionados of matchless, bold expressions.  Featuring MCM’s timeless monogram design, the handcrafted pieces are emblemised with stalactite-esque wooden studs, whose geometric constellations are embellished onto all products. The limited edition items are redesigned for practicality, debuting authentic sheep fur, gilded hardwares, horn buttons, leather and wool materials, garnering an audacious aesthetic that is unapologetically distinct and theatrically svelte.
For the first time, the MCM by Phenomenon messenger bag includes a separable interior pouch, while the backpack features a unique wool-on-leather natural-lux aesthetic available, both in cognac and black with matching fur trims in cream and black. Completing the collection with a montage of sensational ready-to-wear items, the latest limited edition series introduces a variety of products ranging from riders, varsity baseball jackets to fedora hats sneakers and baseball caps adding cheeky-glam flairs & versatility to any style arrangement.
Each piece is finely crafted according MCM’s traditional German standards, featuring a special tag guaranteeing their illustrious origin. Collectible, eccentrically chic & inimitable, the latest limited-edition premiere makes nothing short of head-turning style statements.

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