PRADA’s new masculine fragrance evolved from the pursuit of excellence, taking the esteemed Luna Rossa name as its own, it is a scent with a reverence for the natural world and a passion for innovation. The strength and freshness of the elements is evoked by the interpretation of classic notes in novel forms. A striking bottle and outer packaging reflect the confluence of nature and technology, human emotion and strength that bind to push the limits of possibility. The America’s Cup is the most coveted and elusive prize in sport and the apex of the sailing world. It is an intense competition propelled by an almost mythological history, the obsession and dedication of its participants and thrilling advances in design and engineering. It is a race fought along lines of technology and athleticism, but fundamentally bound by the forces of nature; enjoyed the world over both for the visceral excitement of the competition and the grace of the boats as they cut through the waves.
The Luna Rossa sailing team emerged from the shared determination and grand ambition of two men. Patrizio Bertelli, CEO of Prada and German Frers, one of the world’s foremost yacht designers, met in 1997 to discuss a cruising boat and the designer made a provocative jibe – “why not the America’s Cup?” There was no turning back. In order to meet strict entry deadlines Bertelli organized a crew from scratch in a record time of just two weeks – a process usually taking many months. Since then, the Luna Rossa team is one of the most renowned and beloved competitors of the America’s Cup – the oldest and most prestigious trophy in sport.