RCANO FW2014 ad campaign reflects the mood of winter colors mixed with the elegance and sophistication of men from different cultures and backgrounds. Designer Rafael Raya Cano focuses on attention to detail; the ready to wear collection represents elegance and freshness in modern tailoring with a touch of culture, reinterpreting iconic detailing. In this autumn collection RCANO introduces double-breasted formal suits and formal jackets, shirts with metal and wood buttons, unique print fabrics and leather patches.
RCANO does a twist this time for its campaign and moves his scenery from the high streets of Hong Kong into the studio; with colorful and classic backgrounds, it focuses on the elegance of the clothes and the models while representing the moods of the upcoming season. Starring renowned English model Morris Pendlebury from Premier Models and Lithuanian model Tadas Naujokaitis from Metro Models. This splendid campaign was shot by talented Photographer Dino Busch, who once again showed us the quality and uniqueness of his work. RCANO is a brand that established in Hong Kong in 2014.