PRADA inaugurates a temporary store entirely dedicated to the men’s collections in Venice on the Calle Larga XXII Marzo. The store, located inside an elegant Venetian palazzo with exquisitely decorated ceilings, will be open to the public for nine months.
The project, curated by architect Roberto Baciocchi, covers a total area of 90 square metres and showcases the men’s ready-to-wear, bag, accessories and footwear collections.
The façade includes a significant central entrance flanked by two large windows. The interior, visually connected to the city, is composed of two spaces paved with black and white marble chequered flooring - one of the defining features of Prada’s identity around the world and green fabric-clad walls.
The main entrance then leads further into an intimate area dedicated to ready-to-wear and decorated along the same themes. Lightweight polished aluminium display units, counters with saffiano coloured detailing, and ostrich leather sofas define the space exalting the contrast between the metal lighting beams and the precious ceiling decoration.