David Gandy Launches his exclusive Men’s Underwear & Sleepwear Collection <David Gandy for Autograph> and make an appearance meeting his fan and autograph In Hong Kong Marks & Spencer flagship store in Central recently.
Standing alongside life-size cut outs of the new underwear collection, David Gandy wore the Best of British Collection grey wool suit to launch the collection, meeting queues of fans from around the world spanning the length of the M&S flagship store.
David Gandy says: “Meeting fans today, some of them who had flown in from far and wide with over thousands miles from Europe, Australia and different countries from Asia, and getting people's feedback on the range has been quite overwhelming. They’ve made the day one to remember and I’m grateful to everyone who came. I’ve grown up with M&S and have been working closely with them as the face of M&S Collection, so collaborating on my first range with them was a natural next step for us all. I wanted to create a premium underwear and sleepwear range that was accessible for everyone and I focussed on the detail of every product from the fabrics and comfort, to fit.”
Scott Fyfe, Director of Menswear, Marks & Spencer, says: “We are thrilled with the success of today’s launch, and look forward to launching the collection internationally over the coming week. One in five men across the nation wears our pants, and working closely with David Gandy, we felt there was a gap in the market for a premium high street offer. David’s unique viewpoint and his hugely successful career as a top male model and fashion influencer perfectly filled this niche. We look forward to developing the Spring range with him.”