ERMENEGILDO ZEGNA releases the <A Rose Reborn> official trailer and the movie has been selected for screening by the “Busan International Film Festival” and the “Festival Internazionale del Film di Roma” directed by acclaimed film director Park Chan-wook. It will be screened in its entirety on the occasion of these two important cinematographic appointments. The movie will feature 3 episodes plus the finale. Each episode will be released online throughout September and October of 2014. The finale will premiere during the closing event of the Shanghai Fashion Week on October 22, 2014. The project is a creative collaboration between Park Chan-wook and Stefano Pilati and showcases the Italian maison’s new style and fashion forwardness, which caters to The New Leadership Generation. The collaboration between Ermenegildo Zegna and director Park Chan-wook, for whom this film represents his debut in the world of fashion, was suggested by renowned director and producer Luca Guadagnino, head of Frenesy Film, a creative boutique and production company, who recognized the potential synergy between the two and also produced the film. Ermenegildo Zegna recounts a journey rich in style and values, producing a contemporary document for the new generation of leaders who hope for a better world by looking at the world around them and ultimately at themselves.