mylifestylenews

2014-09-08

Jaeger-LeCoultre Supports The Scuola Grande di San Rocco in Venice


Jaeger-LeCoultre supports the Scuola Grande di San Rocco in Venice Film Festival for almost a decade and continues to strengthen its links with the city of Venice and announces a new charitable initiative with the <Scuola Grande di San Rocco>, a unique location dedicated to art and a historic monument very close to the hearts of Venetians. Jaeger-LeCoultre's affinity with this city is easily understood when one considers the history of the Grande Maison which, since 1833, has been dedicated to perfecting the smallest of technical or aesthetic details, to elevate its timepieces into unique masterpieces. Enamelling, engraving and gem-setting are crafts that require great virtuosity, which the Grande Maison brings together for its creations and hones to perfection within its workshops. From this heritage, which the craftsmen of the Jaeger-LeCoultre Manufacture never cease to reinvent, is born the desire to preserve its artistic skill set and creations. And what city better represents the best of this encounter of art, craftsmanship and cultural heritage than Venice? In the Scuola Grande di San Rocco in Venice, Jaeger-LeCoultre has found the ideal location to bring a blend of art, culture, tradition and high craftsmanship to life, and has found in the local genius, Jacopo Tintoretto, an artist who represents a unique synthesis of its own values. Sensitive to this heritage and to the beauty of the location, Jaeger-LeCoultre has decided to become the patron of the Scuola
Grande di San Rocco Confraternity in order to be able to preserve its heritage.