2013-07-19

Van Cleef & Arpels Charms @ Gift of Time

 Since 1906, Van Cleef & Arpels has created an enduring legacy of style, creativity and innovation. Its continual quest for beauty has resulted in iconic and timeless creations that capture the Maison’s pioneering and playful spirit, while paying homage to one of its most enduring inspirations - luck. Luck is a quality that the Maison holds dear, guiding its footsteps and inspiring some of its most emblematic creations. From lucky motifs to fairies, these enduring lucky charms are treasured for generations. One of Van Cleef & Arpel’s earliest and most cherished creations was the charm bracelet in 1937. These refined jewels were created to capture and celebrate life’s precious moments and memories.
In 2008, this emblematic creation was given new life with a refined and elegant collection that brings this legacy of luck and good fortune. Called Charms, these delicate yet feminine timepieces capture those precious and lucky moments in our daily lives, while celebrating the Maison’s history, craftsmanship and creativity. The Charms timepiece goes seamlessly from day to night, making it the perfect accompaniment for any occasion. Its magnificent design is testament to the Maison’s expertise in watchmaking and features a beautifully curved case decorated with an intricate guilloché patterned dial.The bezel itself is a celebration of the Maison’s finest craftsmanship and is handset with two lines of diamonds separated by a ribbon of polished gold. Other models dazzle with up to three consecutive rows of diamonds. Van Cleef & Arpels’ signature is engraved on the side and is a constant reminder of the Maison’s spirit of innovation and a special touch just for its wearer. As with any Van Cleef & Arpels creation, its beauty comes to life once the timepiece adorns the wrist. It is a lucky motif attached to the side of the case by a ring. Mischievous and precious at the same time, this dangling diamond charm is more than just a beautiful design detail. It can rotate freely around the dial or stay in one place to mark a lucky time or cherished moment.
Playful yet meaningful, it is a constant reminder that time and life is precious. The Charms timepiece is designed to meet the ever-changing lifestyle of a modern woman, and comes in many variations with sizes ranging from 32 to 38 mm for a bold look. The most playful however is the Charms Mini watch, which boasts the same refined design, with a smaller but no less elegant 25mm dial. The Charms timepiece is stylish and versatile. It comes with a pink or white gold bracelet for an elegant and sophisticated look. Others have a collection of interchangeable straps that come in various materials and colours. Exotic alligator straps are available in a rainbow of colours from feminine pink to rich hues of green and purple. For the evening, black and blue satin straps are perfect adorns. As with any Van Cleef & Arpels creation, luck is always on the wearer’s side. So make every moment count.

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