2013-07-04

SMYTHSON Opens First Store @ Hong Kong Pacific Place

 SMYTHSON opens its first store in Hong Kong Pacific Place recently. Following the new store concept launched in celebration of Smythson’s 125th anniversary of the store design is a translation of the brand’s intrinsic identity, paying tribute to our long heritage with a sophisticated and modern style as well as a glimpse of the Smythson archive collection including the Bond Street handbag, Monitor handbag, personalised letter set and leather bound diary. The Nile blue paper set up serves as a tribute to Smythson iconic diary.
Established in 1887, Smythson is a truly iconic, distinctively British brand with an exceptional rich heritage. Being one of the eight companies to have held four Royal warrants simultaneously, Smythson continues to provide its leather goods, diaries and stationery to Britain's Royal Household as well as to other Royal families in Europe, India and the Middle East.
The opening of the Hong Kong brings the essence of personalised British luxury to a new market and delivering the core values of elegance, eloquence and excellence that lie at the heart of the legacy and long standing reputation. The store design is a translation of the brand's intrinsic identity, paying tribute to their long heritage on Bond Street with a sophisticated and modern style.
Made with only the highest quality, carefully sourced leathers, Smythson products encompass w wide range of elegantly designed items for mend and women, including handbags, business and technology accessories, travel goods, diaries and products for the home. Smythson includes three in-house factories as part of the Group, two of which are based in the UK.

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