BERSHKA @ Operation Autumn

Given the success of the first sports line in the SS13 season, Bershka launched its second Start Moving collection for the AW2013/14 season, with a colour palette combining base tones like coral and maroon with raw hues and touches of peach. This collection is proof that sports and fashion are not incompatible. The volumes and cuts of the clothes feature technical finishes such as the “be dry” fabrics and heat-sealed pockets, reflective silver details and perforated fabric panels for better airflow.
Fun Florals are the star of the show! They’ll create visual effects through the use of digital printing. One of the key pieces is an ultra light down jacket. It is easily portable as it includes a small fold-up bag.
 In addition to its technical attributes, the collection is completed with clothes which are clearly influenced by street fashion, such as T-shirts and sweatshirts that can be worn both for daily exercise and for an urban look.
The range of accessories covers the needs of any sports enthusiast. Take the bowling-style maxi-bag with plenty of space for everything needed for the gym, plus a towel and of course a leather cap in one of the season’s star colours, maroon. For footwear, the season presents vintage-style running shoes made of suede and in the collection’s primary tones. Following the top street fashion trends, Bershka proposes, for another season, the futuristic wedge “sneaker”.

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