PRADA Donna FW2013 Campaign is the sophistication and raw sensuality. Shot by Steven Meisel in New York. A stellar ensemble of fresh new faces such as Amanda Murphy and Kristine Froseth star alongside iconic, era-defining stars like Christy Turlington and Freja Beha. They inhabit seductively stark scenes, the pivotal characters in an
enigmatic portrait of femininity.
Gazing from scuffed leather chairs or industrial stools, with oil slick hair and hyper real complexions, the models magnetically command our attention. When the camera moves closer, the effect intensifies. The models gaze through gleaming eyewear, their insouciant expressions countering the high polish of the frames. Stark lighting, cloud-grey walls and naked floorboards are the severe canvas for a rich palette of autumnal hues, exquisite furs and glistening leather. This intoxicating mix of the raw and the refined captures the duality at the heart of this new campaign, and Prada’s new take on femininity.
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