TOMMY HILFIGER Fall 2016 Women Collection uses digital innovations to transform the show setting and open the experience to followers globally - from guests in New York to fans worldwide watching via livestream and on social media.
Celebrating the fusion of social media and fashion show photography, select Instagrammers had access to the “InstaPit” – a dedicated Instagram Media Pit at the Fall 2016 Hilfiger Collection show.
The “InstaPit” brings a modern twist to NYFW photography that complements the traditional media riser with an exclusive space for Instagrammers to capture the Fall 2016 Hilfiger Collection looks as they premiere on the runway.
Guests in the InstaPit included top Instagrammers and photographers Nash Grier, Bethany Mota, Bryant Eslava, Stefanie Giesinger and Lee Oliveira, among others.
Tommy Hilfiger is also the first brand at NYFW to premiere the GPS Radar for Apple Watch app. The app provides show guests with the ultimate Fashion Week luxury - fast access as the technology gives users the ability to update RSVPs, scan into events, and receive up-to-the-minute show notifications.
Guests with the GPS Radar app on their Apple Watches also received key imagery from Hilfiger’s runway, front row and backstage, and were able to bypass the pre-show line-up outside through a dedicated “fast lane” exclusively for the app users.
The show also marked the introduction of Tommy Hilfiger’s new Snapchat channel, which was launched by supermodel Gigi Hadid before the show kicked off.
The brand’s first Snapchat posts provided audiences with exclusive backstage access.