We just want to have fun. Celebrate the obvious but turn things on their heads and flip things inside out.
We continue to explore what we built the first season - deconstruction, tailoring, and pinstripes, but making it more playful.
Looking at logos and saying, “We own that” and “D K N Y started all that,” but simultaneously having fun with it and admiring how much of a thing as it is over 25 years later.
We are playing with proportions of what kids were wearing when D K N Y first came out and messing with that.
Inspired by strong girl bands from the 90’s who were able to show sexuality with a tomboy feel, all the while making a statement through both style and messaging. - By Dao–Yi Chow & Maxwell Osbourne.