Loro Piana AW2016 Fashion Presentation

Loro Piana AW2016 offers a wide and varied collection with a contemporary twist. The urban mood consists of a more modern and comfortable fit and is combined with light-weight solutions, not only in terms of weight but also in visual terms, thus remaining loyal to the DNA that throughout the years has distinguished Loro Piana’s products.

The women’s line offers solutions that portray lightweight products defined not only by the weight but also visually and by touch. Clothes that are at the same time feminine and have a practical city look. The city look is not the main feature of the collection: Loro Piana’s sporty look can also be found in the jackets and caban, perfect for the outdoors, embellished by fur and shearling. A final touch is created by leather with a plongé Touch so that the coats and jackets are soft and enveloping, the perfect choice for the winter.

The men’s line guarantees a contemporary fit while remaining comfortable in order to cater for the most demanding Loro Piana’s customers. The ‘new’ feel will become ideal even for the traditional customer: the coat returns as the main protagonist in neutral colors with some specs of knitwear. The collection is enriched by the double made with iconic Loro Piana materials, which confirms Loro Piana as a symbol for excellence. This year in order to create more exclusive overcoats, soft leathers like plongé and the new Grained Nabuk have been used.

These metropolitan looks are unique due to the best cashmere and silk Loro Piana fibers,  Cashmere light and Storm System. Loro Piana’s elegance is not only timeless, but it is also more captivating by using “transversal” colors which make matching the items easier: colors that express Loro Piana’s essential refinement like Camel, warm gianduia, taupe and beige, along with livelier hues such as pervinca blue, merlot red, sky blue and prune. The new Loro Piana collection is a complete expression of the brand and its values: a marriage between tradition and innovation, poised discretion and maximum quality, all of which is sustained by profound and careful research in textile and materials. Loro Piana confirms its talent and uniqueness, which has set her apart for the past 6 generations, always looking towards the future.

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