PHILIPP PLEIN FW2015/16 Ad Campaign starring social media super star Lucky Blue Smith and model Sarah Brannon showcases the urban match and the extreme street-style luxury. Shot in New York by Steven Klein in a ultra-digital set-up that portray the uncompromising modernity of the collections. "This season is about modern street warriors, this new generation of wonder women and men that walks our metropolis around the world. I feel that Lucky Blue and Sara perfectly embody both the mood of the collection and the brand itself with their fresh and edgy attitude. Steven brilliantly recreated the atmosphere of the shows. Through his shots you can re-experience that exciting vibe. It's one of the best campaign we ever did." Says Philipp Plein.