mylifestylenews

2015-10-16

Blumarine FW2015/16 Ad Campaign


Blumarine FW2015/16 Ad Campaign reinterprets the delicate femininity and romantic spirit that are typical of Blumarine through a graphic and dreamy vision, while playing with contrasts and juxtapositions.


Hollie-May Saker plays the starring role in Camilla Akrans' shots in Paris. The theme is inspired by a new romantic imagery, suspended between sky and earth.


The atmosphere is dreamlike: the intense black of the background is softened by the delicacy of flowers - inevitable element of Blumarine's aesthetics - that unexpectedly bloom, just like in a painting.


Light is reflected into the mirrors, highlighting the brightness and richness of the embroideries and textures of the collection.


The message is both classic and seditious: personality before rules. Recollection of Baby Jane Holzer in the years of the Factory.


Photographer:
 Camilla Akrans

Stylist:
 Franck Benhamou

Model:
 Hollie-May Saker @ Trump Models

Hair:
Franco Gobbi @ Close Up Milano

Make Up: 
Wendy Rowe @ Caren

Manicure:
Alexandra Janowski @ Artlist

Set Design:
 Pierre Glanddier