Links of London summons up the true spirit of British high society with the launch of its AW2015 campaign to celebrate 25 Years of Links of London. Featuring model imagery shot on location by renowned photographer Chris Craymer, the campaign takes us to grand white fronted houses and a famous champagne bar in the smartest parts of London as well as to the family seat in the beautiful English countryside.
As well as showcasing the smart British lifestyle, with its mix of heritage and modernity so in line with Links of London’s ethos, and emphasising it with the strapline “Definitely British”, the campaign also highlights the new watch and jewellery collections from Links of London which the female models demonstrate as perfect for both casual and formal occasions. The campaign features a new icon, “The Timeless Collection by Links of London” available in sterling silver, rose gold vermeil and 18ct gold as well as in the limited edition “25 Years Timeless Collection by Links of London” with white gold, tsavorites, black and white diamonds; both are inspired by London’s remarkable landmark, Big Ben, and they are launched to honour the 25th Years of the brand. This inspiration suitably marks the passage of time since the brand was born and its London roots. The elegant Diamond Essentials Collection, also featured, proves that diamonds are no longer just for occasional wear.
When it comes to watches for men and women, the Swiss made Regent Collection, including the Dual Time models, and the Brompton Collection showcase Links’ London roots and that true style can be timeless. Symbolically, the campaign also features where it all began for Links of London with the salmon cufflinks, with two special editions launched to mark the 25 Years. Godfrey completed a campaign shoot in London, the home of Links of London, for the 2015 collection with a shoot theme of a day in the life of an English Gentleman. The shoot took place at some of London’s most iconic landmarks. On set Godfrey noted, “It’s great to be in London for the photo shoot; being physically in the presence of some of London’s famous landmarks really gave me a deeper understanding of the brand’s inspirations”.