3.1 Phillip Lim FW2015 ad campaign makes the continuation of "Romancing Reality" showcasing a nontraditional and innovative approach to advertising. The brand continues to challenge the definition of a fashion campaign by creating artful images that focus on the spirit of the brand rather than a literal interpretation. For the second season, 3.1 Phillip Lim collaborated with renowned art photographer, Vivane Sassen to continue a series of images based around the brand's vision of finding in the everyday.
In a subtle nod to the Fall 2015 collection theme, "Challenge the System", Phillip and Vivane traveled to Bhutan; a country that challenges the definition of "happiness" by its spiritual approach to governance and way of life. The richness found, both in character and location, unfolded during the making of this unique campaign. The authenticity of the images were reinforced by shooting without a hair, make-up, or wardrobe stylist. Casting included local girls, from the region, without previous modeling experience. The rawness of the images were romanticized through Vivane's lens alongside equally beautiful stories from behind the camera.
Art Direction and Creative:
3.1 Phillip Lim