BALMAIN x H&M 2015 ad campaign stars Kendall Jenner, Gigi Hadid and Jourdan Dunn for the Balmain x H&M collection, photographed by Mario Sorrenti. The three supermodels appear alongside male models Hao Yun Xiang and Dudley O’Shaughnessy in the images, which will appear in print and on billboards worldwide. “When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign,” says Olivier Rousteing, creative director of Balmain. The print campaign is set in a futuristic urban subway system where each model leads their own crew, reflecting the different themes of the Balmain x H&M collection, designed by Balmain’s creative director Olivier Rousteing. Together the images represent the diversity, energy and attitude of Balmain x H&M, and the #HMBalmaination. Balmain is the latest brand to collaborate with H&M for its designer collaborations. The Balmain x H&M collection includes womenswear, menswear and accessories, and will be available at selected H&M stores worldwide from November 5, as well as online.