mylifestylenews

2015-10-09

Chloé @ FW2015/16 Ad Campaign


Chloé FW2015/16 Ad Campaign is a celebration of life-long friendships, a part of Chloé’s history ever since Gaby Aghion borrowed her friend’s name to launch the Maison in 1952.
  

Through the tree-lined allées of the iconic Luxembourg gardens in Paris, Chloé girls walk in the crisp autumn air and the classical beauty of French architecture and nature’s quiet romance. Echoing the artistic and intellectual spirit of the Bloomsbury group, the pair share stories as they walk arm in arm, together close friends but with an independent attitude.


Sharing a knowing gaze of friendship, they step forward in confident strides, draped in floral crêpe and silk velvet or the boyish touch of slim tailoring. Reflecting the gilded finery of the garden’s gates, golden hardware glints off the tasseled suede ‘Hudson’ bag and the ‘Hayley’ hobo’s smooth, layered finish.


“This season I wanted the Chloé girl to play between a bolder, boyish sensuality and the sweet, femininity that defined the eclectic sisterhood of the Bloomsbury girls. For me, Anja and Julia define the modern spirit of Chloé girls who even 10 years on are as stunningly fresh and youthful as their first campaign together,” said Clare Waight Keller, Chloé Creative Director.