H&M will hit Causeway Bay with a global flagship store in October 2015! Flanking on a prestigious corner on Paterson Street, the epic 47,000 square feet fashion parlor will be housing fashion for ladies, men and kidswear, and for the very first time, bringing in H&M Home for the stylish homeowners of Hong Kong. “This October will definitely be an exceptional month! Fashion fans have long-awaited for a flagship store on the Hong Kong side; what we are bringing for them is not any ordinary flagship store, the store in Causeway Bay will be the largest flagship store in Asia! From its interior design to the collections it will carry, the H&M Causeway Bay flagship store is to surprise our customers, opting to make H&M the number 1 fashion destination in Hong Kong,” says Magnus Olsson, Country Manager of Greater China. The gigantic 47,000 square feet retail space is set to stun customers in Hong Kong with a store never seen before. Glazing on four levels, the space will be devoted to the most up-to-date and fashion essential apparel, accessories, underwear and athletic wear for women, men and kidswear. The full concept store will also debut the H&M Home concept, giving fashionable homeowners fresh ideas from their living room to bedroom, bathroom to kitchen. This autumn, H&M Home brings a real feeling of craft, especially with the importance of knitted textures and hand-drawn prints. It’s all about searching for the perfect imperfection that brings the home alive. The mood for this season sets at a move towards authentic artisanal crafts, combined with the dramatic beauty of autumnal nature. Traditions of the past are used in innovation new ways, resulting in creative and eclectic mood for both everyday and decorative objects.