UGG® Australia took a further step to expand its footprints by having a POP‐UP STORE at Festival Walk presenting the classic sheepskin boots, stylish fashion boots, leisure slippers and accessories from FW2014 collection. Occupied 350 sq. ft., the newly opened POP‐UP STORE at Festival Walk is the first concept store designed with the latest campaign "This Is UGG" ‐ those small moments in life that matter most.
The lifestyle images in monochrome palette recall the most impeccable moments in life to illustrate the long‐lasting connection between UGG® Australia and its customers and fuse everyday details to their shopping experiences for highlighting the unique brand identity.
The store inherits the brand's unique design elements such as logs, white oak flooring and beige walls to reminisce the natural textures, softness and warmth of wool. The new pop‐up store features men's, women's and kids collection for customers to indulge in the exclusive UGG® Australia experience.