H&M offers an innovative new way of dressing up, creating a fantasy world of pieces with a contemporary edge. The activewear-inspired collection is for children of all ages, and will be available from October 30th in selected H&M stores worldwide, as well as online. 25% of the sales price from the All for Children collection will support UNICEF to help the most vulnerable children have a better future through education. The collection is like an adventure into the woods, with pieces that use colour, texture and print to reflect the nature of the forest. The results are perfect for autumn play, like the padded down gilet that comes with a reflective feather print, while a terry sweatshirt with bat wings glows in the dark, and a jacquard-knit poncho is decorated like a folkloric owl. Functionality key in the collection, such as the coated cotton parka with a pile lining, thermal under layers to help keep warm as the temperature drops, and a reversible blazer with a reflective insect print. Accessories help to create a total fantasy world, from gorilla gloves, beetle-shaped bags and a faux-fur raccoon’s tail.

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