FENDI FW2014/15 Men’s Collection stems from a lucid observation of reality, through the FENDI lens. It is graphic, modular, efficient and pragmatic, in an off-kilter kind of way. The stress on texture, which has a luxuriously high quality, creates a slight friction with the functional pureness of the design, igniting energy throughout.
The idea is to respond to any possible need with pieces that are high-tech but keep a primitive vibe through the wild tactility of the materials.
The FENDI treatments transform them into statement pieces: distorted Prince of Wales check run over the short coat; a calfskin biker jacket is embossed and embroidered to resemble crocodile; suits have compact and deep textures. Felt recurs providing protection and warmth, also unexpectedly in trousers. Fur, a quintessential element of the FENDI DNA and savoir faire, is all around and sublimated in a mink overcoat, or in a blue and brown marmot coat.
There is a constant shift of codes: a v-neck jumper is made of mink, a crewneck one has a melting needlepunch texture morphing from knit to sheepskin and back. Neoprene looks like crocodile, in an inverted and subverted idea of luxury, or is mixed with fur, in a seamless merging of tradition and innovation. FENDI’s iconic Bag Bugs turn into intarsia on the zip-up blouson. Pixeled shirts make clear that technology is part of the game, too.
The color palette is sophisticated and efficient: black, chocolate, grey, khaki, blue. In this urban metamorphosis, charms on a bag and tufts of fur on a pair of gloves turn into fetish touches. The secret weapon for the FENDI multi-faceted man is his sense of humor: a pervasive lightness of spirit.
FENDI's iconic Peekaboo bag makes a masculine comeback with a roomier, sturdier, affirmative design. An original and unexpected, quirky touch relies in the inside of the Peekaboo with the fun detail of the Bag Bug’s eyes that add irony to the winter wardrobe. A collection of sleek bags and backpacks has embossed croc patterns on the calf, a node to the house’s exceptional workmanship and attention to details.