Salvatore Ferragamo Celebrates the Iconic Men’s Driving Shoe with a New MTO Offering driver.ferragamo.com The MTO (Made To Order) Driver is an exclusive customization program offering, for the first time, the personalization of the House’s iconic men’s shoe reflective of personal style, by manipulating over 100 permutations of upper body, unique sole construct, and hallmark Gancio metal hardware. A symbol of Ferragamo’s legacy and dedication to craftsmanship and innovation, the care devoted to quality intertwines with true artisanal expertise in a shoe designed for the inherently sophisticated wardrobe of a metropolitan jet setter.
A display of luxurious materials includes Crocodile, Ostrich, Condor Calf and Suede Mink in a multitude of Ferragamo’s hallmark array of colors ranging from Ultramarine and Antique Saddle to Sapphire, Grey, and Flame Red, to Optical White and Classic Black. Sole colors with options such as Cherry, Dark Brown and nuances of Fog and Navy are complimented by Polished Gold, Brushed Palladio, Metallic Blue and Graphite that debut as premier finishes on the Gancio ornament. Personalized lettering options complete the process, creating truly one-of-a-kind creations.
The Driver’s construct is unique to Ferragamo, a true tribute to innovation developed from the original Ferragamo moccasin combined with the makings of a modern driving shoe. With minimalist design inspired by driving sports cars, the classic sole is technologically upgrade and substituted by rubber inserts that ensure the endurance of Ferragamo’s promise to quality and craftsmanship.
The “invisible” sole is crafted to lend both clean lines to the silhouette while protecting the foot in an ergonomic fit, lending the integrity of Salvatore Ferragamo’s heritage, its peerless style and expertise in footwear to this iconic design. The special tubular construction technique guarantees extraordinary flexibility and sets it apart from the world of driving shoes: honing the same artisanal expertise in construction as Ferragamo’s premium Tramezza collection.
The iconic Gancio adorns the Driver as a symbol of the atelier’s dedication to design and Made In Italy workmanship. Inspired by the wrought iron gate of Salvatore Ferragamo’s majestic Florentine Palazzo Spini Feroni, the icon has become a hallmark for the aspirational jet set, European lifestyle of the Ferragamo legacy.
Engaging the next chapter of Ferragamo’s #ManStory and commemorating the essence of the MTO Driver – personalization, inherent style, and idyllic destinations. Ferragamo Escape celebrates the season of travel with iconic men renowned globally for their professional success and personal stylish lifestyles.
Exuding the key elements that define the Ferragamo man – refined, cultured, and confident - #FerragamoEscape kicks off with race car driver Mathias Lauda, SoundCloud co-founder Alexander Ljung, and photographer Johannes Huebl. Embodying the European luxury and jet-set lifestyle for which Ferragamo has become synonymous, these international tastemakers will lead us on their italian holidays, kicking off a series of yearlong events that will celebrate personal journeys and the modern Ferragamo man.