Giorgio Armani opens its new boutique in St. Tropez coincided with the Longines Athina Onasis Horse Show (June 4 to 6), the famous international equestrian event sponsored by Giorgio Armani, among others. Located on Rue Francois Sibilli, the city's main luxury shopping street, the boutique has two floors totaling 354 square metres. The ground floor is dedicated to women's ready-to-wear collections. Men's collections of apparel and accessories are on the first floor.
The interior of the boutique has been completely designed by Giorgio Armani and his team of architects, creating a warm and elegant space that reflects the atmosphere of St. Tropez. Finished with light dove-grey marmorino plaster for the ceilings, the walls are decorated with light grey bamboo-pattern wood panels, which are perforated and backlit. The floors are covered with wood-effect porcelain titles matching the colours of the walls, while fixtures and displays feature a special burnished brass galvanic finish. Seats and carpets are from the latest Armani/Casa collection. Saint Tropez has always been a favorite destination for high-profile tourists fromacross the world. The city's vibrant energy and engaging atmosphere make it just the right location for my new store." Says Giorgio Armani.