APM MONACO held an presentation in Hong Kong recently showcasing its latest 2015 collection and design. APM is a trendy and accessible jewellery brand. It is all about indulging yourself with a timeless piece or trendy and sophisticated jewellery to create a new look. We propose a new collection every month following the latest trends. Ariane Prette created the company in 1982, following her passion for jewellery, diamonds, precious stones, gold and silver. The family continued carrying her legacy through the years as a manufacturer, developing traditional handcrafted quality jewellery.
<Glamour> collections are both feminine and elegant. Our handcrafted traditional jewellery designs are modern and unique. Perfect combination of elegance and modernity.
<Rock Chic> collections’ designs are a fusion between trendy and edgy rock. APM effortless Rock Chic designs are inspired by the latest fashion trends.
<Neo Classic> collections are a vision of pure and minimalistic designs. Inspired by contemporary architecture, this collection is modern, simple and timeless.
<Valentine Collection> is a hommage to a younger and trendier woman. Mixing, matching, stacking... create your own style. This collection is a perfect combo of traditional jewellery with a young twist.