H&M announces British singer-songwriter FOXES is the new face for their ad campaign this July, featuring the first look from Divided for Autumn 2015. This campaign was shot in Los Angeles, with Foxes wearing a cool mix of new season essentials:bomber jackets, varsity sweatshirts, slogan T-shirts, mini skirts and bootcut jeans.
It was so much fun shooting the H&M campaign. The clothing has tons of character, which means you can really play with the looks and the best thing is it all still feels like me," says Foxes. It is a playful mix that allows for experimentation with personal style, like a sheer mustard lace top, a long black fluffy-knit sleeveless cardigan, or ethnic print mini shorts. Accessories are essential to the look, especially wide-brimmed hats and chunky-heeled platform boots.