mylifestylenews

2015-06-16

MOVADO Launches Movado Be Inspired Digital Art Event & Mobile App In Hong Kong


Since its founding in La Chaux-de-Fonds, Switzerland in 1881, Movado has been synonymous with artistry, design excellence and technological innovation, pushing the boundaries of modern design and elevating the art of watchmaking to a fine art form. To celebrate over 130 years of deep reverence for the arts and commitment to artistic achievement, Movado launched a digital art event entitled "Movado Be Inspired” in Hong Kong recently.


Guests embarked on an artistic journey - an alchemy of art, technology and heritage through an evening of flowing fluorescent colours, mesmerizing visuals of classic watches and senses-heightening technological interactions. A four square meter state-of-the-art digital installation served as a canvas, on which guests created stunning neon-effect drawings by using the motion detection function of the new “Movado Be Inspired” app, pre-installed on the iPads provided at the event. In addition, snapshots of the event were transformed into artistic images using the “Filter” function of the app, which were printed instantly for guests to keep.  


To showcase the brand’s history and its enduring connection with the arts, Movado also exhibited heritage timepieces from the Movado Artists’ Series on this occasion. The collection, which had never made a public appearance in Asia before, included the Movado “Times 5” watch designed by pop artist Andy Warhol in 1987, the Movado “Bill-Time” watch designed by Swiss architect and artist Max Bill in 1992, and more.


Long identified with modern art, Movado’s single dot dial is regarded as an icon of 20th century design. A circle. A dot. A line. These three elements combine to define the signature design of the Movado brand, illustrating time reduced to its essence.


In 1960, the legendary dial became the first watch dial ever to be selected for the permanent design collection of the Museum of Modern Art in New York. Movado watches can now be found in the permanent collections of over 20 museums worldwide.


In 1987, the Movado Artists’ Series launched with the “Times 5” timepiece designed by Andy Warhol, the American artist renowned for leading the Pop Art movement and his widely used expression "15 minutes of fame". Today, Movado has achieved more than 100 patents and 200 international awards for watch design and time technology, continuing to innovate into the future and explore the concept of time as design.


To download the “Movado Be Inspired” mobile app: