mylifestylenews

2015-06-04

LOUIS VUITTON Strengthens Ties With The America's Cup


Louis Vuitton is renewing its commitment to the America’s Cup by becoming the title partner of the America’s Cup World Series, the America’s Cup Qualifiers and Challenger Playoffs as well as the presenting partner of the 35th America’s Cup Match.“Since 1983, Louis Vuitton has continued to play a major role in the America’s Cup, but this agreement is the widest-ranging yet. The America’s Cup, the grail of yachting, sees challengers racing across the oceans becoming a life long quest. The freedom, courage, skill and competence that it requires reflect the true spirit of Louis Vuitton. Sailing, exploration, technology and design are part of our heritage that continues to push boundaries further. Louis Vuitton has been proud to partner with the America's Cup over the years. Today we are making a comprehensive commitment, one that will allow us to work together on this mythical race. Over time they have built a partnership that is quite unique in sports in terms of its longevity and relationship is strengthened by more than 30 years of shared history. But now is the right time to take a major step forward. Under this agreement, Louis Vuitton is extending its involvement throughout the entire event. For Louis Vuitton, this partnership represents more than simply supporting a great sporting event, it also reflects the trailblazing spirit that has characterized Louis Vuitton from its beginnings and still holds true today.