mylifestylenews

2015-06-15

MICHAEL KORS Opens First Flagship Store In Hong Kong


MICHAEL KORS opens its first flagship store in Hong Kong recently. Located in the illustrious Fashion Walk. The flagship is the first to open in Hong Kong and features the full range of categories offered by Michael Kors Collection and MICHAEL Michael Kors.


The shop, which measures nearly 5,000 square feet, will reflect the new design concept unveiled last year at the Jing’An Kerry Centre in Shanghai, including a shimmering exterior façade on the second floor, inspired by Michael Kors’ signature use of metallics and texture.


The façade, designed by Michael Kors’ in-house design team, consists of luminous screens made of unique, light-reflective facets set within a grid of internally lit recesses. The effect is elegant and kinetic, evoking the light-catching allure of a sequined gown. The façade will also feature a large-scale video screen featuring fashion presentations and events, including live feeds.


The interior of the store will reflect the signature jet set glamour of the Michael Kors brand, with polished stainless steel fixtures, white marble flooring and Macassar wood used to create a luxurious and inviting atmosphere.


Women’s ready-to-wear will occupy the upper floor, housed in a sophisticated, exclusive environment designed to complement both the Michael Kors Collection and MICHAEL Michael Kors labels. Here shoppers can browse, try on clothes and consult with the store’s personal stylists in an ambience of calm and complete indulgence.


This floor also showcase a grand shoe salon. On the ground floor, handbags from Michael Kors Collection and MICHAEL Michael Kors will be showcased in a variety of dramatic displays, along with curated presentations of accessories, watches and jewelry.


“I’m thrilled to be opening a flagship in Hong Kong,” says Michael Kors. “Fashion Walk is an exciting shopping destination in one of the world’s great fashion cities. We wanted to provide the glamorous, sophisticated experience that’s at the heart of our brand and defines everything we design. I look forward to welcoming our customers to this fabulous new shopping environment.”