No7 launched the new No7 Lift & Luminate Day & Night Serum in Hong Kong recently. This new anti-ageing ‘super serum’ tackles the appearance of 3 major signs of ageing: Dark spots, the appearance of lines and wrinkles and loss of skin firmness in 4 weeks with results showing from day one. In what is one of the most robust anti-ageing skincare trials with over 1000 women, across 5 countries across in more than 20 studies, No7 revealed over 90% *of women saw a noticeable improvement in the appearance of the 3 key signs of visible ageing. Furthermore, in consumer testing ***91% of volunteers said skin felt radiant after just one use, 90% of women said their lines and wrinkles were less visible in 4 weeks and 87% commented how skin tone looked more even. No7 innovation has always been developed having identified and understood women’s skincare needs and wants. These insights have made No7 the leader in the antiageing category with products that work, to make women look and feel good. This new super serum has been developed over 6 years combining the highest level of clinically proven technology, with a new advanced exfoliating system called PHA (Gluconolactone), which has been effectively designed to increase exfoliation of the skin’s surface, helping revitalize and reduce pigmentation along with adding moisture to skin barrier so it stays hydrated and replenished. Endorsed by leading anti-ageing experts, scientists at Boots have developed a superior lightening complex that is clinically proven to diminish the appearance of age spots as it inhibits and reduces the production of melanin in the skin.