THE SWANK and Corneliani celebrating the brand's first Hong Kong boutique at prestigious LANDMARK shopping mall recently. Cristiano Corneliani, Global Sales Director for Corneliani flied from Italy to attend this occasion. “We are pleased to open our first Hong Kong boutique in LANDMARK. This is another absolutely crucial step in consolidating the Corneliani brand in the Far East,” Cristiano said.
On the same night next to the Corneliani flagship store, THE SWANK held an “Italian Heritage” event in their menswear boutique featuring SANTONI made-to-measure. Top Italian brands such as Brioni, Kiton, Belvest, Larusmiani and Cesare di Pino were also showcased.
Alfredo Corneliani, a pioneer in the Italian men’s fashion industry, opened a workshop in the 1930s producing raincoats and outerwear. It soon became very popular, but production was stopped during the war. It was his sons Claudio and Carlalberto who founded Corneliani SpA in Mantua in the second half of the 1950s, giving it a size, identity and high standards, which have made it into a reference point in the world of men’s fashion.
Corneliani's style is characterised by classy collections in which research and quality create sophisticated modern clothing, carrying a strong emotional impact. Designed for a discerning and aware man, Corneliani products combine fine fabrics to tailored items that give a sense of suppleness. Essential and unflashy forms, and precious materials can be felt beneath the veneer of discretion.