mylifestylenews

2013-10-17

SAVELLI @ A Jewel of Haute Modernity

 SAVELLI introducing a jewel of Haute Modernity. Founder Alessandro Savelli’s dream is to create a revolutionary jewellery brand, merging technology with craftsmanship. Savelli is the first luxury Smartphone especially designed for women, handmade in Switzerland as a precious piece of jewellery; crafted from treasured metals and precious stones: sparkling white diamonds, exquisitely set; sculpted hand-polished rose gold; Ultra-Bombé sapphire crystal, stunning in its clarity. Savelli is exceptional in every detail.
 There are eleven models in the first collection <Jardin Secret> debuting in some of the world’s most exclusive department stores and boutiques, including Harrods and Printemps. Designed with Italian flair, each model is fluid in every contour, each sensuous curve inspired by the Line of Grace.A timeless concept of beauty and femininity, reinterpreted by Savelli. A harmony of technology and artistry.
Style icon Julia Restoin Roitfeld is the muse of Savelli. Her natural grace is captured in the Savelli campaign by legendary fashion photographer Patrick Demarchelier, who brings his distinctive eye and creative spontaneity to the project. Savelli uses Smartphone technology, powered by the Google Android operating system. With all the key apps you use every day. <My Jardin Secret> - the app is personal and proactive, it is a unique function that will invite all Savelli customers into a world of knowing. Whispering inside information and anticipating desires. Based on your interests, your taste and pinpointed to your location. Creating an ever-evolving profile to design experiences in sync with your
life… Wherever you may be.
“I wanted to create something totally new, never attempted before. A jewel of tomorrow, only for women. A design which would bring a new perspective on jewellery and in the luxury goods industry, an obsessive search for beautiful materials to work with. From Ultra-Bombé crystal sapphire to hi-tech ceramic. It’s a precious possession and the more you hold it and use it, the more personal it becomes. Beyond a way to connect. A way to indulge your passions. Just like a special place that belongs to you and only to you…a Jardin Secret. This was the inspiration for our debut collection. We created our story to be part of yours.” Said founder Alessandro Savelli.

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